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You are here: BAILII >> Databases >> England and Wales Court of Appeal (Civil Division) Decisions >> David J Instance Ltd & Anor v Denny Bros Printing Ltd & Anor [2001] EWCA Civ 939 (20 June 2001) URL: http://www.bailii.org/ew/cases/EWCA/Civ/2001/939.html Cite as: (2001) 24(10) IPD 24063, [2001] EWCA Civ 939, [2002] RPC 14 |
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COURT OF APPEAL (CIVIL DIVISION)
ON APPEAL FROM CHANCERY DIVISION
MR JUSTICE LADDIE
Strand, London, WC2A 2LL Wednesday 20th June 2001 |
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B e f o r e :
LORD JUSTICE RIX
and
MR JUSTICE LLOYD
____________________
(1) David J. Instance Limited | ||
(2) David J. Instance | ||
(Appellants) | ||
and | ||
(1) Denny Bros. Printing Limited | ||
(Respondent) |
____________________
Smith Bernal Reporting Limited, 190 Fleet Street
London EC4A 2AG
Tel No: 020 7421 4040, Fax No: 020 7831 8838
Official Shorthand Writers to the Court)
Mr A. Watson QC and Mr T. Hinchliffe (instructed by Eversheds for the Respondent)
____________________
Crown Copyright ©
ALDOUS LJ:
"These labels can suffer from the disadvantage that they can be difficult for a user to open when the self-adhesive label is adhered to a product.
The present invention aims to provide a convenient and elegant solution to this problem."
There follows the consistory clauses in the form set out in the claims. After that the invention is described with the use of four figures. Figures 1 and 2 illustrate "A first embodiment of the present invention." Figure 3 illustrates a method of manufacture of the first embodiment and Figure 4 shows a perspective plan view of a label in accordance "with a second embodiment of the present invention".
"7. In the art of mechanised and high speed application of labels to the sides of containers, the labels can be assembled on a web of backing material. This frequently has a siliconised surface which allows the labels to be detached from it at the point where they are to be applied to the containers. '662 illustrates two types of leaflet/labels. It is convenient to consider the one shown at figure 4 first.
Figure 4 of '662
8. This shows a leaflet (64) on a piece of release paper or backing (66) held in position by a covering of self-adhesive clear laminate (74), one corner of which (76) has been rendered non-adhesive by a patch of ink. The leaflet is also stuck to the release paper (66) by a layer of adhesive (68). The release paper has characteristics which will allow it to become detached fairly readily from the adhesive backing of the laminate (74) and the adhesive (68). In use, a web of the release paper carrying these leaflet/labels is brought close to the container onto which one of them is to be fixed. At the point of application the paper web passes round an acute bend. The leaflet/label, which is releasably attached to the paper, is sufficiently rigid not to follow the web round the bend. Instead it begins to peel off the web. It attaches itself to the container.
9. A second type of leaflet/label is depicted in Figure 2 of the patent as follows:
Figure 2 of '662
10. In this embodiment, as in the one shown in Figure 4, there is a laminar cover (12), a booklet or leaflet (10) and a release paper or backing strip (4). However in this case there is also a sticky base label (6) which lies between the leaflet and the backing strip, So, when the leaflet/label is applied to a container, it will have a three part construction of laminar cover, leaflet and the base label. Base labels are very well known and have been for many years. However, as depicted in Figure 2, at one end the base label is sandwiched between one end of the laminar cover and the backing strip. As shown in this drawing, the base label runs under the leaflet but it stops short of the other end of the laminar cover. So, at one end of the leaflet/label the laminar cover is directly but detachably connected to the backing strip while at the other end the laminar cover is not attached directly to the backing strip. As compared with the one shown in Figure 4, this leaflet/label is markedly asymmetrical."
"11. …. Before turning to that, it is necessary to say something about a problem which can manifest itself in relation to leaflet/labels. Leaflet/labels can be applied to a wide variety of containers and to a variety of locations on such containers. If they are attached to planar surfaces, no particular problem (or no problem with which this case is concerned) arises. However a problem can manifest itself when such a label is applied mechanically to curved surfaces. If a single sheet sticky label is applied to a curved surface, it follows the curve and can stick to the surface. However in some cases it is not so easy to make a multilayer leaflet stick to the side of a cylinder. Subject to certain qualifications which I will refer to in a moment, this was explained succinctly in Mr. Floyd's skeleton argument as follows:
"One of the limitations of these leaflet/labels was that they could not be used on small cylindrical objects without rucking up and/or tending to lift off from the surface to which they were attached. This was because the sandwich construction sealed the leaflet at both ends. Consequently, when attached to a cylindrical container on the packaging line, the cover had to stretch around a wider radius than the base label. The problem can be appreciated by wrapping a booklet of Post-It notes around one's finger. If the free edges are pinched together, the booklet resists being wrapped. In the case of laminated leaflet/labels, the additional stiffness imparted by the laminar material meant that when in use, the leaflet/label was prone to peel away from the surface of the container."
12. This can be illustrated by the following figure which is deliberately drawn in an exaggerated way to emphasise the point:
Thick Leaflet
Cylindrical container
13. It can be seen that although the outer surface and the inner surface of the leaflet are both going round 180o, that is to say half the circumference of the cylinder, the former has to be much longer than the latter. The drawing also emphasises a number of other things. The same phenomena exist even when a single sheet of thin paper is wrapped round a cylinder. However because the paper is usually very thin, the differences in length between the outer surface and the inner surface are very small indeed and can be accommodated within the 'give' of the material from which the paper is made. The significance of the problem depends, among other things, on the thickness of the label, the distance it has to travel around the cylinder and the size of the cylinder. So the size of the problem, and indeed, whether it is a problem of any practical significance at all depends on these factors. Needless to say, the problem does not exist if the leaflet is applied to a planar surface."
"14. It is now possible to return to the leaflet/label depicted in Figure 4 of '662. As there shown, there is a discontinuity between the right-hand end of the glue (68) and leaflet (64) on the one hand and the part of the laminate (74) on the right of the drawing on the other. If the left-hand end of the leaflet/label is applied to the side of a cylindrical container, the inner surface which was in contact with the release paper (66) will have to travel less far than the outer surface made up of the laminate (74). Tension will build up between these layers. However because the web is made up of release paper, as the application of the label to the container wall moves towards the right in the drawing, the forces will make the right-hand end of the laminate detach from the release paper, thereby relieving the tensions which had built up in the leaflet/label. The free-floating right-hand end of the laminate will then be attached to the container wall. It will be appreciated that by this means the far right-hand end of the laminate will have moved towards the extreme right-hand end of the layer of glue (68) and the leaflet as compared with its position when the leaflet is in its planar form. In fact the same thing would happen if the leaflet/label in figure 4 were to be applied from right to left instead of left to right as shown. In each case any tension building up in the leaflet/label as it is applied to the curved surface of the container will be released by the ability of the last piece of laminate to detach itself from the release paper. The design of the label enables the two ends of the label to move towards each other in the process of being applied to the container. This freedom of relative movement as between the two ends of the laminate is an integral part of the tension-releasing ability of the label.
15. I can now turn to the asymmetrical embodiment depicted in Figure 2 of the patent. As mentioned above, there is a base label (6) which is located under the leaflet and one end (i.e. the right-hand end) of the laminate (12). In this case, if the leaflet/label is to release the tension which might be generated if it is applied to a small cylindrical container, it must be applied to that container starting with the part shown on the right of the drawing. If this is done, then as the label passes round the surface of the container, tension will build up and, as the application moves towards the left, at some point the left-hand end of the laminate will detach from the release paper, thereby relieving the tension. The free left-hand end will then be attached to the surface of the cylindrical container. Once again, the far left-hand end of the laminate will have moved towards the far right-hand end. If, instead of this, the label is fed from left to right, the tension created during its passage round the container will not be released. The left-hand end will be clamped in position on the container but the right-hand end of the laminate is stuck firm on the base label (16). It is not detachably connected to the release paper."
"[Claim 1] – A self-adhesive label comprising a multilaminar label portion, a self-adhesive laminar material extending over, and adhered by its self-adhesive surface to, the multilaminar label portion thereby to form two self–adhesive edge portions thereof on opposed sides of the multilaminar label portion, a backing of release material to which one of the edge portions is releasably adhered by a self-adhesive rear surface thereof and an unadhesive portion which is located on the rear surface of the said one edge portion.
[Claim 5] – A self-adhesive label according to any one of the claims 1 to 3 further comprising a self-adhesive support piece which is carried on the backing of release material and to which the multilaminar label portion is adhered.
[Claim 6] – A self–adhesive label according to claim 5 wherein the edge portion other than the said one edge portion is adhered to a surface of the support piece."
Obviousness
"24. …. The only piece of prior art relied on by Denny consists of a type of leaflet/label made by it and first supplied to Vidal Sassoon in 1988. It is called the Kleerform label. It is, in substance, a leaflet/label having nearly all the features of the label in Figure 4 of '662. Mr. Sessions, who gave expert evidence on behalf of the claimants, illustrated it as follows:
25. Once again the self-adhesive, clear laminate cover sticks down to the release paper on either side of the leaflet. The advantage of this type of label is exactly the same as that depicted in Figure 4 of '662 namely that it can be applied to sharply curved container surfaces even if the leaflet is quite bulky. The presence of two distinct areas for sticking the label down, here shown as being to the left and the right of the leaflet, allows for the release of tension as it is applied to the curved surface. As Mr. Denny explained in the witness box, with two adhesive footprints the first sticks where you want it to stick and the second sticks where it wants to stick whilst wrapping it round a cylindrical container. Mr. Sessions also accepted that that was how a man in the art would understand the Kleerform label to work (Transcript Day 1 page 51). In fact there could be little dispute on this score. As I have already noted, it is the claimants' case that anyone in the art in the late 1980's who saw the illustrations in '662 would understand that the two types of leaflet/labels there depicted would be suitable for applying to cylindrical containers, even though there is not a word to that effect in the specification or any hint that it was intended that they be so used. I have no doubt that anyone who was shown the Kleerform label in 1988 would know that it was suitable for application to cylindrical containers (it was in fact applied to such containers by Vidal Sassoon) and, importantly, how it worked. It was promoted for use on cylindrical containers."
A.
B.
C.
"30. In fact the design on the left [B] was put into production by one of Denny's licensees and supplied to Tippex in 1990 or 1991. I can see nothing inventive in this. It retains the multiple footprint feature which is apparent in Kleerform and just adds another layer underneath the mille-feuille constituted by the leaflet. Even Mr. Sessions was prepared to accept that it was 'less clever'.
31. I can see nothing clever or inventive in the design on the right [C]. Once again it retains the multiple footprint requirement of Kleerform. If, for purely aesthetic reasons or because a large amount of information has to be included on the base label, the latter has to be or is chosen to be larger than the footprint of the leaflet mounted over it, it is difficult to see how a Kleerform-type label could be designed other than as illustrated by the drawing on the right. An example of a design using such an offset was shown to me during the trial. The customer wanted a label which carried a printed scale on it to enable the end user to determine the volume of contents in the container. That scale had to be located permanently on the container. The obvious place to put it is on a base label. On the other hand it was desired to have the scale visible even when the leaflet is in place. An obvious design solution is to have the scale printed on the edge of the base label and to have it protrude from under the leaflet. That is what was done. Mr. Sessions accepted that such a design is the sort of arrangement which customers might well want for aesthetic reasons. One passage from his expert report is illuminating on this subject:
"In 1989/90 it was very common for leaflet labels to have a base label or support piece on which the leaflet or booklet is mounted. This is a self-adhesive label in its own right, which is permanently adhered to the product in use. When this self-adhesive label performs the function of a leaflet/booklet carrier, it is commonly referred to as a "base label". …
Traditionally, in leaflet labels, base labels have been used in a certain way as a carrier. The base label can carry text, which text can be basic information which stays adhered to the product if the leaflet is opened or removed, and as such can appear underneath the leaflet, and/or can be information additional to that contained in the leaflet printed on areas of the base label not covered by the leaflet. Structurally the base label provides the surface by which the label is adhered to the product. It also has served the function of assisting in the placement of the leaflet by defining the perimeters within which the leaflet needs to be applied." (emphasis added).
32. If a leaflet/label meeting such design criteria is to be used on the side of a container and to take advantage of the known benefits of the Kleerform multiple footprint, it is difficult to see how it could be done other than as shown in the right-hand drawing in paragraph 29 above [C]. This is, of course, the same as the Figure 2 arrangement from '662. In my view both of the above Kleerform-type products incorporating a base label were obvious at the priority date."
"The appellate function
The question of substantiality is one of mixed law and fact in the sense that it requires the judge to apply a legal standard to the facts as found. It is, as I said, one of impression in that it requires the overall evaluation of the significance of what may be a number of copied features in the plaintiff's design. I think, with respect, that the Court of Appeal oversimplified the matter when they said that they were in as good a position to decide the question as the judge. I say this for two reasons.
First, although the question did not depend upon an assessment of the credibility of witnesses, there seems to me no doubt that a judge may obtain assistance from expert evidence in identifying those features of an artistic work which enable it to produce a particular visual effect. The plaintiff's expert Mr Herbert described his expertise as "the art of visual literacy". This seems to me to be right. So I think that the judge, having heard Mr Herbert, was well placed to assess the importance of the plaintiff's designer's brush strokes, resist effect and so forth in the overall artistic work. The Court of Appeal, on the other hand, adopted a reductionist approach which ignored these elements.
Secondly, because the decision involves the application of a not altogether precise legal standard to a combination of features of varying importance, I think that this falls within the class of case in which an appellate court should not reverse the judge's decision unless he has erred in principle: see Pro Sieben Media A.G. v Carlton U.K. Television Ltd [1999] 1 WLR 605 at 612-613. I agree with Buxton LJ in Norowzian v Arks Ltd (No.2) [2000] FSR 363 at 370 when he said:
…[W]here it is not suggested that the judge has made any error of principle a party should not come to the Court of Appeal simply in the hope that the impression formed by the judges in this court, or at least by two of them, will be different from that of the trial judge.
In my opinion the judge made no error of principle. His decision that the copied features formed a substantial part of the work should therefore not have been reversed. I would allow the appeal."
"33. In coming to that conclusion I have considered Mr. Floyd's argument, set out at paragraph 27 above, that it took Denny a long time to arrive at its infringing design and then only after it had been shown the Instance leaflet/label. Behind this was the suggestion that there existed a long felt want. In my view the claimants came nowhere near proving that there was such a want. It will be appreciated that wrapping a label round a cylindrical container only becomes a problem if the diameter of the cylinder, the length of the label, the thickness of the label and any leaflet on it and the material from which the label is made are such as to give rise to significant rucking. As Mr. Denny said, and was not challenged, there has been a comparatively recent growth in the size, and therefore thickness, of the leaflets attached to products. There is no evidence before me that at the priority date or in the few years thereafter there was a significant problem with existing leaflet/labels or that there was a pent up demand for a solution. If there had been, no doubt Mr. Instance would have referred to it in his patents and would have proclaimed that he had found the long-awaited solution. Even now there is no evidence that any substantial number of multiple footprint leaflet/labels are sold. Furthermore, the reason Denny did not suggest an offset design earlier was explained by Mr. Denny and not really challenged: Denny make labels to meet their customers' requirements. They are reactive. As Mr. Denny explained, no customer asked his company for a leaflet/label incorporating a base label at any time between the introduction of the Kleerform and 1992. The suggestion that Denny took a long time to arrive at its infringing design is not borne out by the evidence. I have little doubt that had a customer asked him at any time after the introduction of the Kleerform he would have arrived at the offset design without any difficulty. Anyone competent in the art would have done so."
The Method Claims
"7. A method of producing a succession of self-adhesive labels carried on a backing of release material, the method comprising the steps of:-
(a) releasably adhering a succession of multilaminar label portions to a backing of release material;
(b) either before, during or after step (a) applying a succession of patches of non-adhesive material to the backing of release material;
(c) applying a self-adhesive laminar material over the succession of multilaminar label portions and patches on the backing of release material, the laminar material being adhered thereto by the self- adhesive surface thereof; and
(d) cutting through the laminar material and the multilaminar label portions thereby to form the self-adhesive labels, each self-adhesive label including an edge portion of the laminar material having a respective one of said patches which is unadhered to the backing of release material."
……
10. A method according to any one of claims 7 to 9 wherein the patch is printed onto the backing of release material."
"39. This is directed to preventing the corner of the self-adhesive laminar layer from sticking to the release paper. Mr. Floyd accepts that there are two ways of doing this. One is to put a non-stick or stick-defeating surface on the release paper. The other is to put that surface on the underside of the laminate. Either way achieves the objective of inserting a non-stick barrier between the laminate and the release paper. Claim 7 is directed to the first of these two alternatives. Mr. Watson says that both are obvious. Mr. Floyd says that the second is but the first is not. This really is not a subject which admits of much analysis. I have no doubt Mr. Watson is right. It is difficult to imagine anyone in the art thinking of one of these alternatives without thinking of the other."
"43. Taken as a whole, this passage suggests that Mr. Denny would have thought of using printing but it would not have been the first to be tried because getting the ink right might have been difficult. It is worth bearing in mind that the patent contains no teaching as to the type of printing ink to use. It is not suggested that anyone would have any difficulty in finding or needs instructions on how to find or make a suitable ink. It and these claims are concerned only with the general concept of using an unspecified form of printing with an unspecified type of ink. I accept Mr. Denny's approach as one which would have occurred to persons skilled in this art. Mr. Floyd places particular emphasis on the last question and answer in this extract from the transcript. He says that this amounts to evidence from Mr. Denny that the potential difficulties with printing are such that it would not be obvious to try using it. This is, of course, skilful cross-examination. But I do not think Mr. Floyd's argument is fair to the evidence as a whole. In fact on analysis it will be appreciated that his last question carries two, inconsistent, suggestions. On the one hand it is putting to Mr. Denny that of the things that he would try, printing is not the first, and secondly it suggests that printing would not be tried at all. Having seen Mr. Denny in the witness box and having re-read this transcript, I have come to the conclusion that Mr. Denny was consistently answering the first of these questions and never intended to say that printing was not worth trying. In any event, whatever may have been extracted from Mr. Denny under cross-examination, I have come to the conclusion that on a balance of probabilities a man skilled in the art would have considered using printing to apply the non-stick patch, although he might well have tried other expedients first. In the circumstances these two claims fail for obviousness also."
RIX LJ:
LLOYD J: