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You are here: BAILII >> Databases >> England and Wales Court of Appeal (Civil Division) Decisions >> Take Ltd v BSM Marketing Ltd. & Anor [2008] EWCA Civ 423 (11 March 2008) URL: http://www.bailii.org/ew/cases/EWCA/Civ/2008/423.html Cite as: [2008] EWCA Civ 423 |
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COURT OF APPEAL (CIVIL DIVISION)
ON APPEAL FROM THE HIGH COURT OF JUSTICE
QUEEN'S BENCH DIVISION
(HIS HONOUR JUDGE TOULMIN)
Strand, London, WC2A 2LL |
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B e f o r e :
and
LORD JUSTICE DYSON
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TAKÉ LTD |
Appellant |
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- and - |
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BSM MARKETING LTD & ANR |
Respondent |
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WordWave International Limited
A Merrill Communications Company
190 Fleet Street, London EC4A 2AG
Tel No: 020 7404 1400 Fax No: 020 7831 8838
Official Shorthand Writers to the Court)
THE RESPONDENT DID NOT APPEAR AND WAS NOT REPRESENTED.
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Crown Copyright ©
Lord Justice Waller:
"(i) The learned judge took the wrong approach in assessment of the profit margin on future sales of the Respondent's existing range to Dreams.
(ii) The learned judge took the wrong approach in assessment of the profit margin on future sales of Respondent's new range to Dreams.
(iii) The learned judge erred in reaching his conclusion on the level of sales of the Respondent's new range to Dreams.
(iv) The learned judge erred in his assessment of the Respondent's loss of a chance to sell bedroom furniture to Argos.
(v) The learned judge erred in his assessment of the likely level of sales to Argos."
"74. The next issue is the gross profit percentage which I should apply.
75. It seems to me that Dreams may well have succeeded in reducing significantly the prices which it paid and on which the profit margin of 37% contended for by Také is based.
76. On the other hand, the prices would not have been reduced to the level to provide the profit margin of 5% to 10% contended for by Mr Morley, or the 15% which he was asking for to cover the commissions of himself and Mr Low.
77. On the other hand, in my view, Dreams would have succeeded in reducing the profit margin well below the 37% contended for by Také.
78. I prefer to take the more conservative figure of 20.68%.
79. It so happens that this is the profit rate, taking the price of the Highgrove bed at the Defendants' price rather than the price contended for by the Claimants', which would have produced an overall price of 30.17%.
80. On this issue Mr Sagadhiani says that the price in the one price list which I have seen was an exceptional one-off price, because Také had to pay for the mould cast of the product in the first container from Malaysia.
81. It should not be taken that I disbelieve Mr Sagadhiani because, for other reasons, I take the lower monthly gross profit. I reach that figure because I am concerned to take a conservative view of the profit margin.
Lord Justice Dyson:
Lord Justice Waller
Order: Application granted on two additional grounds, but not on two others