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You are here: BAILII >> Databases >> England and Wales High Court (Administrative Court) Decisions >> Clear Channel UK Ltd v London Borough of Hammersmith & Fulham [2009] EWHC 465 (Admin) (27 February 2009) URL: http://www.bailii.org/ew/cases/EWHC/Admin/2009/465.html Cite as: [2009] 22 EG 120, [2009] JPL 1224, [2009] EWHC 465 (Admin), [2010] 1 P & CR 14, [2009] 9 EG 193 |
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QUEEN'S BENCH DIVISION
THE ADMINISTRATIVE COURT
Strand London WC2A 2LL |
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B e f o r e :
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CLEAR CHANNEL UK LIMITED | Claimant | |
v | ||
LONDON BOROUGH OF HAMMERSMITH AND FULHAM | Defendant |
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WordWave International Limited
A Merrill Communications Company
190 Fleet Street London EC4A 2AG
Tel No: 020 7404 1400 Fax No: 020 7831 8838
(Official Shorthand Writers to the Court)
Robin Green (instructed by London Borough of Hammersmith and Fulham) appeared on behalf of the Defendant
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Crown Copyright ©
"9... The internally illuminated digital screen is at the top of the structure at first floor level and measures approximately 3 metres by 6 metres. The digital display changes approximately every 7 seconds. There are currently eight different advertisement displays being shown sequentially...
10. As the digital advert comprised digital sequential displays, was wider, deeper and higher than that previously displayed and was internally lit, I concluded that this was a material change from how the site had previously been used (as a static, externally lit printed canvas display) that had enjoyed deemed consent under Class 13 of the 1992 Regulations, and therefore the new advertisement did not benefit from deemed consent under Class 13, Part I of Schedule 3 to the 2007 Regulations..."
"(1)This section applies to a hoarding... used... for the display of advertisements... other than such a structure for which deemed... consent has been granted under the... [the 2007 Regulations].
(2)Where there is in their area a hoarding... to which this section applies, a participating council may serve notice under this section on any person who appears to them to be responsible for the erection or maintenance thereof...
(3)A notice under this section shall require the removal of the hoarding... to which it relates within a period, being not less than 21 days after the date of the notice..."
It is agreed there is no express consent in relation to this hoarding. The legality of the section 11 notice and any subsequent enforcement turns on whether this display has deemed consent or on the exercise of discretion in issuing that notice.
"6.(1) Subject to regulations 7 and 8, and in the case of an area of special control also to regulation 21, consent is granted for the display of an advertisement of any class specified in Part I of Schedule 3, subject to
(a) the standard conditions; and
(b) ... the conditions and limitations specified in that Part in relation to that class."
Then in Schedule 3, Class 13, the Regulations provide, under the rubric, "Advertisements on sites used for preceding 10 years for display of advertisements without express consent" and then "Description":
"13.An advertisement displayed on a site that has been used continually for the preceding 10 years for the display of advertisements without express consent."
Then are set out conditions and limitations as follows:
13.(1) An advertisement does not fall within this description if, during the relevant 10-year period, there has been either a material increase in the extent to which the site has been used for the display of advertisements or a material alteration in the manner in which it has been so used.
...
(3) Illumination is not permitted unless
(a) the advertisement is displayed with illumination on 6th April 2007; or
(b) the advertisement is first displayed after that date, and the advertisement most recently displayed was illuminated.
(4) An advertisement that
(a) comprises sequential displays; or
(b) otherwise includes moving parts or features; or
(c) ... is not permitted unless
(i) it is displayed on 6th April 2007 and falls within the description specified in any of subparagraphs (a) to (c); or
(ii)it is first displayed after that date, and the advertisement most recently displayed fell within any such description."
"It is to be noted that the Department of the Environment, Transport and the Regions issued a document in 1999 headed 'Modernising Planning Outdoor Advertisement Control Consultation Paper'..."
A little later on, in paragraph 79, and in relation to the paper introduced, the judge said this:
"Going back to [paragraph] 4.25.7, [the guidance] continues:
'... but, as a general proposition, the replacement of a static non-illuminated board lawfully displayed by virtue of Class 13 with a non-illuminated "Primavision" or "Ultravision" (trionic advertisements) display, is capable of being within the scope of the deemed consent provisions provided that conditions (1) and (2) are met. The Department's reason for taking this view is that regular change of advertisements displayed by these units is directly comparable to the frequent change of posters displayed on static boards: so there is no material change. The introduction of illumination, however, will usually mean that the new display cannot benefit from Clause 13'."
"One must bear in mind that a person responsible for an advertisement hoarding may well reasonably believe that he is not going outside his deemed consent by, for example, introducing a form of illumination. The Department itself, in the consultation paper to which I have referred, recognised that there was a doubt about the matter and I have no reason to believe that the claimants have acted otherwise than reasonably. Indeed as, we know, no one has suggested that [they] were doing anything wrong for some 13 years before Lambeth suddenly wrote to them telling them that they were. In those circumstances, I have no hesitation in accepting the construction that Mr Holgate places upon this. That being so, it seems to me that, when considering whether they should exercise their discretion to take action under section 11, the authority should first require the removal of the offending matter in this case, the illumination and certainly should have regard in any event, in considering whether to use section 11, to the fact that it would be possible to remove the illumination, or whatever the offending matter was, and thus revive the deemed consent. I say that because, as I have indicated, section 11 is an all or nothing and will mean the removal in its entirety of the advertisement hoarding."
"So there could be no deemed consent under regulation 6 in a case where, at the time when the question fell to be considered [emphasis added], the use of the site for the display of advertisements (or hoardings) was substantially different in extent (if greater) or manner from the use on 1st April 1974: limitation (1) to Class 13. If, however, the question whether there was deemed consent for a hoarding fell to be considered in the future at a time when (following the removal of the offending hoardings and their replacement by others) the use of the site for the display of hoardings was no longer substantially different from the use on 1st April 1974 there would be no reason why the deemed consent given, prima facie, by regulation 6 should be denied by the operation of limitation (1): that limitation would have no application in the changed circumstances."
"Class 13
Sites used for the display of advertisements on 1st April 1974
Description
13. An advertisement displayed on a site which was used for the display of advertisements without express consent on 1st April 1974 and has been so used continually since that date.
Conditions and Limitations
13.(1) No substantial increase in the extent, or
substantial alteration in the manner, of the use of the site for the display of advertisements on 1st April 1974 is [emphasis added] permitted.
(2) If any building or structure on which such an advertisement is displayed is required by or under any enactment to be removed, no erection of any building or structure to continue the display is [emphasis added] permitted."
"It seems that, in the light of the wording of [the] new Regulation 13 [that should read Class 13], there can be no return to the status quo as of right, and there would have to be an application for planning permission. That is clearly not for this court to determine. As things stand, therefore, the school stands to lose the licence fee and the claimants to lose the use of the site that it had been using up until 2007, where its hoarding has long been displayed. It seems, therefore, that those in the position of the claimants, who are proposing to make amendments to the site, need to be very careful and think through the consequences of any changes before making them, and that might involve consultation with the relevant local authority."