Transaction details
proposal whereby Diageo plc (“Diageo”), would acquire The “Old Bushmills” Distillery Company Limited
(“Bushmills”) from Pernod Ricard. Each of the undertakings involved
filed separate notifications.
| Economic sector | Media merger |
| Alcoholic beverages | No |
Notification date: Wednesday, July 6, 2005
| Parties Involved | Business activities |
| Diageo plc | production, distribution, marketing, exporting and importing of spirits and wine. |
| The "Old Bushmills" Distillery Company Limited | Whiskey producer |
| Artane Service Station Ltd | |
|
Current status |
Completed |
Preliminary investigation (Phase 1) |
Decision date: Thursday, August 4, 2005
